I entered a competition today to design a book cover for a creative writing competition, which i have never done before and was a real test for my very basic photoshop skills (which have now been much improved!) key elements to convey were: creative writing, ground breaking stories, distinct and original. I wanted to incorporate the BS4 logo in my design and go for a look that was simple, striking and easily read, as it is printed worldwide. I decided to use the the simplest (possibly most obvious!) symbol for an idea which is the light bulb-you shouldn't overlook a cliche!